How to Craft a Call To Action That Converts Leads into Sell
All Call to Action (CTA) is the Bread and Butter of Your Funnel
What is a call to action?
It usually comes in the form of a button or link and it’s basically a snippet or sentence that gets your target audience to do something: namely, click on the button or link. From there, they’ll be directed to the next steps in your carefully planned out sales funnel. Basically, it takes your target audience away from your introductory content into a more specific landing page that offers them something of value.
Some Types of Call To Action Templates
01 - Sign Up
In this type of CTA , the audience might be invited to sign up for a free trail, an online course, a future event, or even a software product. It all depends on the CTAs context on an ad or or website.
02 - Subscribe
This CTA doesn’t commit a person to a purchase. Rather, it invites them to recieve updates from the company. “Subscribe” CTA’s are common to company blogs, for which the business want to develop a readership.
03 - Get Started
This CTA can drive a variety of behaviors for a company, from a free trail to virtual reality experience. Get Started call-to-action attracts clicks and get information about those looking to the company
04 - Try For Free
Nearly every company websites has a free trail offer today. Each of them are CTA’s of this variety, and they allow people to demo a product before deciding if it’s worth the cost to them.
05 - Learn More
Sometimes, all you want is to give your potential customers a little more information so they’re prepared to buy something. That’s what this CTA is for.
06 - join Us
Do you manage a online community. Is your product built on collaboration between users? You might find yourself placing “join us” CTA somewhere on your website.
07 - Contact Us
Contact us CTA triggers an email message to be generated and sent to your email inbox. This lets you get messages from visitors easily without revealing your email address to spammers.
08 - Popup
A popup call to action (CTA) is an element that tells visitors what you want them to do. It is the button where all the action happens. The healine grabs the attention of visitors, and to get them down the conversion funnel.
09 - Enquire Now
If your funnel is more sales-focused or sales-reliant, you’ll likely benefit more from sending visitors to your appointment or demo-booking page then to any other page. If you have a prepared product demo, you can link to that, too.
10 - Apply Now
If you’re running a contest, you never want to use the default “Submit” CTA for your form. Change it to something like “Apply Now!” to indicate the action your visitors are about to take.
11 - Buy Now
Buy Now is the CTA’s for eCommerce businesses. It’s as straightforward as can be and lets your visitors know that they ‘ll be headed to a product page or category within your store.
12 - Discount Offer
CTAs with numbers can be quite appealing, especially when those numbers represent discounts. And having a promotional offer for first-time shoppers is an awesome way to incentivize them to become customers.
However … Not All Calls To Action are Created Equal.
There needs to be the right wording and strategy when it comes to creating your call to action so you can get a lot of clicks. It also needs to be informative so your audience knows exactly what they’re clicking on.
The 8 Types of Call-To-Action Buttons You Need on Your Website
1 - Lead Generation
First and foremost, call-to-action is crucial to generating leads from your website. Turn visitors into leads via these CTAs
2 - Form Submission
Fill out a form and click on a button to submit visitors information to your contacts database
3 - Read More
Entice your homepage viewers to click on individual posts by featuring the first few paragraphs of your content followed by a “read more” CTA.
4 - Product or Service Discovery
When someone is poking around your website trying to learn about your company and what it offers, you want to make it as easy as possible for them to do so. After all, your products and services are what keep your business afloat..
5 - Social Sharing
One of the simplest types of call-to-action is one that encourages you to share a piece of content with your friends. Social sharing buttons are a low commitment way for visitors, leads, and customers to engage with your brand.
6 - Lead Nurturing
Offers like product demos, free trials, or free quotes — this is the offer you want to promote with a lead nurturing CTA, maybe as a smart CTA option in a blog post or as an offering at the bottom of another marketing offer’s thank you page.
7 - Closing the Sale
Once all of your lead generation and lead nurturing are done, you want to get down to business and turn those leads into customers. This type of CTA will be very sales-focused
8 - Event Promotion
If you are throwing an event — whether online or in person — it’s pretty clear you’re going to want to get people (and a lot of them) to attend. Use an event promotion CTA to raise awareness of the event or even help drive tickets sales
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